Since 2004, ToKnow Consulting has been involved in innovation research and has established long-term and in-depth cooperative relationships with multiple foreign innovation research institutions. It is one of the earliest companies in China to conduct innovation research.
From 2005 to 2009, we gradually established our own professional team in the field of innovation research. Our team includes anthropologists, sociologists, economists, designers, and journalist editors. In addition, with the guidance and assistance of advanced foreign partners, ToKnow Consulting has also established an innovative research process and standards suitable for the Chinese market.
Since 2010, ToKnow Consulting has been cooperating with the leading innovation research institution abroad in China, and has started collaborating on innovation research projects in China. We are based on social science methods, researching and understanding human nature and human needs.
From the perspective of consumers, consider products in order to identify the gap between the products provided by the enterprise and the products that consumers truly need.
We will go to the homes of consumers, accompany them in shopping, participate in their various activities and gatherings, in order to uncover their true needs through the most authentic emotional expressions and behaviors of consumers, and provide our customers with the most valuable information and new opportunities.